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The Art of Modern Beauty: An Exclusive Interview with Katya Rich Katya Rich is a licensed cosmetologist, professional makeup artist, and hairstylist with over seven years of experience in the beauty industry. As the founder of Rich Beauty Studio in San Francisco, she is celebrated for her clean, modern aesthetic and her high-level
10 Makeup Trends for 2026 Based on New York Fashion Week New York Fashion Week once again set the tone for the beauty industry.The 2026 makeup trends show a clear direction: a balance between natural skin and bold artistic accents. Here are ten key trends that dominated the runways. 1. Skin-First
Makeup Trends 2026: Silence, Light and Cloud Dancer Pantone has named PANTONE 11-4201 Cloud Dancer the Color of the Year 2026 - a choice that surprised many. After years dominated by saturated, warm and expressive hues, the industry is shifting toward something quieter and more introspective. Cloud Dancer is not just a color, but
From Glam to Gore: Best Makeup Finds for a Spooky-Chic Halloween Halloween is the one day of the year when makeup becomes true art. It’s the perfect opportunity to step outside your usual looks and play with textures, colors, and effects. The key is choosing products that bring your vision to life, whether
Clean Beauty: Trend, Marketing Hype, or Conscious Choice? Today, the shelves of beauty stores are flooded with labels like clean beauty, non-toxic, natural, and eco-friendly. These buzzwords promise safety, purity, and better skin health. But what truly lies behind the term clean beauty — and is it really worth paying extra for this
Beauty Innovations 2025: What’s New in Cosmetics The world of beauty is in the midst of a technological renaissance. In 2025, cosmetic innovation is no longer just about achieving striking results — it’s about harnessing science, data, and personalization to reshape how we approach skincare and makeup. This year, the industry is not
Mineral Cosmetics: Natural Care and Beauty Without Compromise Mineral cosmetics are a unique category of beauty products made from natural minerals such as zinc oxide, titanium dioxide, iron oxide, and mica.Due to their composition, they do not contain artificial fragrances, preservatives, oils, or other chemical additives, making them hypoallergenic and safe even for
The Secret to Perfect Red Lips Red lips are always a showstopper, commanding attention with every swipe. To achieve a flawless application, precision is key—any small mistake canstand out. However, by following expert tips and techniques, you canmaster the art of red lips and create a look that's nothing short of magazine-worthy.
Pantone's Mocha Mousse: The New Year’s Eve Color That Brings Luck 2025 is just around the corner, and today I’ll share tips on creating a makeup look that will attract luck and prosperity in the upcoming year. As we know, 2025 is the Year of the Green Wood Snake in the Chinese Zodiac. The
The Ultimate Guide to Repurposing Unused Makeup Into Beauty Essentials We all have makeup products sitting around that we rarely, if ever, use. Maybe it was a free gift from a store, a sample, or a shade mismatch you discovered too late. Perhaps you’re just bored of that old lipstick. Whatever the reason, it
