With Fashion Week behind us, it’s time to delve into the trends that will define the fall and winter seasons of 2024/2025. This season, the runways have provided plenty of inspiration for makeup artists and hairstylists, and the boldest looks are ready to be tried now—no need to wait for autumn.

Out goes the ultra-dewy skin, and in comes the satin finish. It’s a softer, more polished look with a gentle glow, offering a refined yet healthy appearance without the intense shine.

Red is notoriously tricky in makeup, as it can make the eyes appear tired. However, this season’s runways embraced it boldly. Paired with eyeliner and well-defined waterlines, red eyeshadow and liner are making a statement. Makeup artists encourage bold experimentation, so don’t hesitate to play with this daring trend.

Smokey eyes are a timeless favorite, but for Fall 2024, they take on a more carefree, grungy style. Shadows are smudged out to the brows and nose bridge, with an intentionally undone finish. Think of it as a “morning after” effect, with a hint of rebellion.

Brows are having a major moment. This season, creativity takes center stage—whether it’s brows adorned with flowers, patterns, or tinted with bold shadows. Even bleached brows make an appearance, transforming brows into an artistic focal point.

False lashes are back in full force. After a stretch of minimalist looks, lashes are once again the centerpiece of the makeup. At Fashion Week, we saw lashes embellished with crystals, glitter, and even painted neon hues like bright green. Don’t forget to try bold lower lashes for an extra pop.

Perhaps one of the most surprising trends is the embrace of natural gray hair. Salt-and-pepper strands are no longer hidden but celebrated. This trend encourages those with graying hair to showcase their uniqueness with pride.

While not every trend will suit everyone, these looks inspire us to experiment and explore new facets of beauty. This season encourages us to embrace individuality—whether it’s trying bold red eyeshadow, voluminous hairstyles, or proudly showcasing natural gray hair. Fall 2024 is about pushing past conventional beauty norms and expressing creativity. Don’t be afraid to step outside your comfort zone. Whether it’s a subtle change or a bold transformation, the Rich Beauty Team is here to help you step into the season with confidence and style.

Makeup artist, beauty expert, and award-winning participant in international competitions, is the official makeup artist for New York, Los Angeles, and San Francisco Fashion Weeks. She is also the founder of the Rich Beauty Team in San Francisco.

TEAM CREDIT

Photographer: Michael Meltser
Model: Shalini Srivastava