Health Roads, LLC is entering its next chapter as Health Roads, Inc., marking the company’s evolution from a consulting-focused practice into a post-revenue, cash-fl ow–positive health technology enterprise. Under the direction of Founder and CEO Rajib Ghosh, Health Roads, Inc. is now anchored by three scalable, IP-driven platforms—SocialRCM®, NextCareEngage™, and QConnect—that are reshaping how health and human services organizations manage revenue, engage communities, and exchange data.

With eight years of deep industry experience across public health, community care, and social determinants of health, the company has transformed a once diverse portfolio of services into a unifi ed mission: to build the fi nancial, operational, and data connectivity backbone for America’s community-based healthcare network. In this interview, Ghosh discusses the entrepreneurial journey behind that transformation and the innovations positioning Health Roads, Inc. for its next stage of impact.

I was infl uenced by two main forces growing up: a deep respect for healthcare as a healing profession and a fascination with technology as a way to overcome barriers. Early in my career, I realized that the right data—delivered to the right person at the right time—could signifi cantly improve patient outcomes. That insight set me on a lifelong journey to make healthcare systems not only smarter but also more compassionate.

Since 2014, I’ve worked in public health and community care, beginning with an executive role. That experience, especially during the surge created by the Affordable Care Act, taught me how to scale operations quickly when demand for health and human services increases. Those formative years shaped the direction I follow today.

I saw dedicated people working inside systems that were never built for the realities of today’s communities. Public health workers were overwhelmed by spreadsheets; social care organizations were doing heroic work with outdated tools. The problem was never passion—it was infrastructure. I realized the sector didn’t need another vendor; it needed a partner who understood both the mission and the day-to-day challenges.

There were no fi reworks—more a moment of clarity. I was consulting for multiple counties and nonprofi ts, and everyone was facing the same issues: fractured systems, billing delays, and staff burnout from administrative overload. One day I thought, “If we keep waiting for someone else to fi x this, we’ll be waiting forever.” That was the moment Health Roads was born. We didn’t seek funding, create campaigns, or issue press releases. A few colleagues and I simply got to work.

I learned that technology is most powerful when it disappears—the less a provider feels it, the more effectively it’s working. Working across so many domains taught me humility as well; no single technology solves everything, but the right combination can shift an entire ecosystem.

In 2018, the focus was survival. By 2024, it shifted to scaling. Now, as we prepare to incorporate, the goal is population-level impact. My role has evolved from “chief problem solver” to “chief enabler”—building leadership pipelines, empowering product teams, and letting our mission guide our strategy.

We now operate with distributed teams, centers of excellence, clear KPIs, and an industry-standard management framework that speeds decision-making. With a higher customer close rate, we’ve become a growth-focused organization ready for the next major step.

We realized consulting alone couldn’t solve systemic issues. We needed scalable products. Every engagement revealed the same patterns—documentation bottlenecks, billing gaps, staff shortages, data fragmentation—so instead of writing reports or patching outdated systems, we built solutions. That’s how SocialRCM®, NextCareEngage™, and QConnect emerged: as real-world answers to persistent challenges.

They function like a three-part symphony:

• SocialRCM® converts complex service documentation into clean, adjudication-ready claims with >95% payment success.
• NextCareEngage™ uses agentic AI to reach patients empathetically and proactively before they slip through the cracks.
• QConnect links HIEs, QHIOs, providers, counties, and CBOs, ensuring everyone has the information they need when they need it.

Together, they create a closed-loop system—outreach → engagement → service → revenue—with zero administrative drag.

Public health taught me that most crises begin long before anyone notices. Our products are built to be proactive: detecting risk early, simplifying workfl ows, unifying relevant data, and ensuring organizations get paid so they can continue serving their communities.

It required courage and honesty. We shifted from “projects” to “platforms,” merged teams, established product roadmaps, and realigned our identity around scalable, IP-driven solutions. The biggest lesson? Simplicity is a competitive advantage. When your organization becomes coherent, customers feel it immediately. And we’re still learning every day.

We’re entering a decade where care coordination, housing, behavioral health, and social supports will be reimbursed with the same rigor as clinical care. That shift demands infrastructure—engagement engines, billing platforms, and data-exchange systems. Health Roads is positioned squarely at that intersection. We’re not reacting to the future; we’re actively building it.

CBOs don’t lack impact—they lack infrastructure. They provide services but struggle to convert that work into sustainable revenue because Medicaid managed-care billing rules are complex and constantly changing.

SocialRCM® transforms raw documentation into compliant, ready-to-submit claims, giving organizations the revenue stability they need to serve those who depend on them.

NextCareEngage™ is designed for the real world—limited staff, high-risk populations, and unpredictable needs. It uses agentic AI to determine whom to contact, when, and how, using a compassionate voice and SMS outreach. It doesn’t replace people—it amplifi es them, ensuring vulnerable patients never wait for a call that never comes.

QConnect acts as a universal adapter. It connects with HIEs, jail health systems, EHRs, case-management platforms, and Medicaid systems—allowing data to fl ow where it previously couldn’t. It gives CBOs and counties the same level of operational intelligence hospitals have benefi ted from for years.

Those years taught us the logic behind every county or CBO decision—the workfl ows, constraints, and political realities. Our products succeed because they’re built with humility, respecting local context rather than imposing a one-size-fi ts-all “Silicon Valley” solution onto community systems.

We’re entering an era where reimbursement aligns with health equity. AI, value-based payments, and real-time data exchange will transform the safety net.

Health Roads will lead by building ethical, agentic, community-focused, fi nancially sustainable infrastructure. Our ambition is to become the operating system for the next generation of social care—within the U.S. and potentially beyond.

We welcome mission-aligned investment partners who want to join us in shaping this future.